Innovation may be the single most important key to success in today’s highly competitive marketplace. Barbara Corcoran is known for having built the most successful real estate business in New York City, and now she reveals the unconventional strategies she used to do it: how to create an image bigger than the reality; how to use the press to get free publicity; and how a little savvy and a lot of guts can turn you into the leader in your field. Barbara shares her innovative ideas, insights and anecdotes on building a thriving business and a successful brand in today’s marketplace.

How do you turn a $1,000 loan into a $5 billion business? According to self-made real estate empress and TV personality Barbara Corcoran, you do it by learning how to fail well. Barbara tells the story of how, armed with a $1,000 loan and her own gritty determination, she quit her job as a waitress to start a tiny real estate company in New York City and turned that company into a multibillion-dollar business. Barbara describes what it’s like to go from a tiny startup to New York City’s largest real estate company, to a major TV personality as the real estate contributor to NBC’s TODAY and a shark on ABC’s Shark Tank, and how she overcame the many obstacles along the way. This is a highly motivational and hugely entertaining success story.

Barbara Corcoran, who led 1,000+ brokers at The Corcoran Group, New York’s largest real estate company, is an expert in the art of leading a team to success. She knows exactly what it takes to create a thriving workplace and how to develop a winning team from a diverse group of employees from Gen Y to Gen X to baby boomers. From hiring the right people and firing the wrong people to bringing fun into the workplace and establishing an atmosphere that breeds innovation, Barbara shares her unique and winning strategies in how to get people moving on the path to professional and personal greatness.